Flor is a communication professional with science, agriculture and development backgrounds and has several years of experience in journalism, semi-technical writing, and editing of news, features, technical and popular publications and documents; and publications management. A creative computer-based worker, Flor has already deployed several websites and other information portals for the academe using both open-source and proprietary platforms and available social networking sites and media. 

He also dabbles in documentary photography and videography and possesses a wide set of general multimedia production skills. In 2014, he completed a three-month Master Class in Documentary Photography (as a Butch Baluyut Scholar) under one of the pillars of Philippine documentary photography, Alex Baluyut.

Flor gained his Master of Development Communication from the UP Open University in 2012. He also holds a Diploma in Computer Science (2005) and BS degree in Agriculture (1997) from the University of the Philippines Los Banos.

Recent Publications

D Kondoh, J Tomiyasu, R Itakura, M Sugahara, M Yanagawa, K Watanabe, PA Alviola, SA Yap, EA Cosico, FA Cruz, AR Larona, AJF Manalad, JS Masangkay, Y Sugiura, S Kyuwa, S Watanabe, Y Une, T Omatsu, H Bando, K Kato. (2020) Comparative histological studies on properties of polysaccharides secreted by vomeronasal glands of eight Laurasiatheria species. Acta Histochemica 122(3):151515. doi.org/10.1016/j.acthis.2020.151515.

Cruz FA and SB Jamias. (2013) Scientists’ use of social media: The case of researchers at the University of the Philippines Los Baños. First Monday 18(4). doi.org/10.5210/fm.v18i4.4296 

ATA Aguirre, SP Acda, AA Angeles, MCR Oliveros, FE Merca, FA Cruz. (2015) Effect of bovine lactoferrin on growth performance and intestinal histologic features of broiler. Philippine Journal of Veterinary and Animal Sciences 41(1):12-20

AA Angeles, FE Merca, N Librojo-Basilio, NP Roxas, FA Cruz. (2009) Growth inhibition of pathogenic bacteria by lactoferrin pepsin hydrolysate fractions from milk of carabao (Bubalus bubalis L.). Philippine Journal of Veterinary and Animal Sciences 35(1):15-26