Florante A. Cruz, MDC

Research and Extension Personnel

Flor is a communication professional with science, agriculture and development backgrounds and has several years of experience in journalism, semi-technical writing, and editing of news, features, technical and popular publications and documents; and publications management. A creative computer-based worker, Flor has already deployed several websites and other information portals for the academe using both open-source and proprietary platforms and available social networking sites and media.

He also dabbles in documentary photography and videography and possesses a wide set of general multimedia production skills. In 2014, he completed a three-month Master Class in Documentary Photography (as a Butch Baluyut Scholar) under one of the pillars of Philippine documentary photography, Alex Baluyut.

Flor gained his Master of Development Communication from the UP Open University in 2012. He also holds a Diploma in Computer Science (2005) and BS degree in Agriculture (1997) from the University of the Philippines Los Banos.

Recent Publications

Taray KJ, Alviola PA, Cruz FA, Lit, IL,  Gonzalez JCT. 2021. Characterization of Echolocation Calls from Insectivorous Bats in Puting Bato Cave 5, Burdeos, Polillo Island, Philippines. Philippine Journal of Science 150 (6B): 1723-1734, December 2021. https://philjournalsci.dost.gov.ph/images/pdf/pjs_pdf/vol150no6B/characterization_of_echolocation_calls_from_insectivorous_bats_.pdf

Kondoh D, Tomiyasu J, Itakura R, Sugahara M,  Yanagawa M, Watanabe K, Alviola PA, Yap SA, Cosico EA, Cruz FA, Larona AR, Manalad AJF,  Masangkay JS,  Sugiura Y,  Kyuwa S, Watanabe S,  Une Y, Omatsu T, Bando H, Kato K. 2020. Comparative histological studies on properties of polysaccharides secreted by vomeronasal glands of eight Laurasiatheria species. Acta Histochemica 122(3):151515.  https://doi.org/10.1016/j.acthis.2020.151515

Cruz FA, Jamias SB. 2013. Scientists’ use of social media: The case of researchers at the University of the Philippines Los Baños. First Monday 18(4). doi.org/10.5210/fm.v18i4.4296. https://firstmonday.org/ojs/index.php/fm/article/download/4296/3650

Aguirre ATA, Acda SP, Angeles AA, Oliveros MCR, Merca FE, Cruz FA. 2015. Effect of bovine lactoferrin on growth performance and intestinal histologic features of broiler. Philippine Journal of Veterinary and Animal Sciences 41(1):12-20

Angeles AA,  Merca FE, Librojo-Basilio N,  Roxas NP, Cruz FA. 2009. Growth inhibition of pathogenic bacteria by lactoferrin pepsin hydrolysate fractions from milk of carabao (Bubalus bubalis L.). Philippine Journal of Veterinary and Animal Sciences 35(1):15-26

Recent Conference Papers